FINALLY…PUBLISH YOUR
NON-FICTION BOOK
(Without the overwhelm, unnecessary expense, and endless research)
If you are a successful professional, entrepreneur, educator, speaker, or coach looking to raise your profile, build authority, and create new revenue channels, then you probably already know you need to "have a book".
So I'll spare you the speech.
No need to convince you of something that busy, successful professionals have at the top of their to-do lists.
You probably already KNOW that publishing your book will be the tipping point that will allow you to impact more people and attract new opportunities.
You've probably also HEARD success stories from colleagues who have published their books and turned them into their most effective sales tool.
HERE'S WHAT YOU
MIGHT NOT KNOW
Even if you have your business dialed in and purring like a kitten (lucky you!) your book can help you leverage your time and effort to take your career to the next level. This is what a book can do for your business:
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RAISES YOUR PROFILE
Having a published book raises your profile among your competitors because you are instantly seen as the expert in your field.
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GRANTS AUTHORITY
With a published book, consulting gigs, speaking engagements and other unexpected opportunities arrive that add to your reputation and authority.
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CREATES NEW REVENUE CHANNELS
When consulting, speaking or teaching, you discover new markets that lead to new clients and customers and add new revenue streams to your business.
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TURBO-CHARGES YOUR MARKETING
Your book can turbo-charge the way you market your business by giving you a fresh approach and a new tool. -
LANDS NEW SPEAKING GIGS
Your book can help you land high-profile speaking gigs and keynotes because it elevates you among your peers.
The 3 Reasons
Why You Haven’t Published
Your Book Yet
TOO MUCH INFORMATION
Too many books and education websites try to do too much and overwhelm would-be publishers with information that does not apply to them. How do you determine which path is right for you?
Writing and publishing a book isn't really hard or particularly complicated, but there are many steps to creating a book that measures up to the benchmark standards of traditional publishers.
To reach that goal, you need to make a plan. You wouldn't try to build a house without a blueprint, why would you publish a book without a business plan?
PUBLISHING A BOOK
IS TOO EXPENSIVE
There is more than one way to publish a book...whether e-book, color or black-and-white, offset lithography, or print-on-demand.
These are just a few of the MANY options you'll have along the way. How to choose?
There are many different ways to get your work out there, while still keeping within your budget. With a step-by-step action plan, you are empowered to make the best choices for your individual project.
Time to respect book publishing for what it is — A PROJECT — with a beginning a middle and an end.
YOU DON’T KNOW WHERE
TO FIND HELP
Self-publishing a book is not something you have to do alone.
(Whew! What a relief!) Publishing is ultimately a collaborative endeavor where you can — and should — rely on experts to perform some of the tasks. I can show you when and how to find the right professionals to help you complete your project — on budget and on time.
Shh...I'm going to let you in on a little secret
Even though self-publishing is a MASSIVE and growing industry—there are no guarantees.
Some writers will become published authors, while many others will fizzle out.
The main reason for this, as you've likely seen by now, is that while the barriers to entry are relatively LOW...
...the barriers toward EFFECTIVE EXECUTION are fairly high.
But as long as you can avoid the biggest mistakes that sink most would-be authors, the path is paved for you and your first book.
One that allows you to achieve your goals of raising your profile and attracting new opportunities.
The key ingredient to all of this is a book that measures up to the BENCHMARKS of COMMERCIAL PUBLISHERS.
And with your permission, that's what I'd LOVE to show you how to create.
Working with Lindsay is like having a best friend who knows the ins and outs of publishing at your side. Her Plan includes clear, concise advice from the beginning of your project to the end. I used her Plan as a resource in all aspects, including details on entering book contests. Lindsay’s action steps were so helpful—full of practical,, actionable steps laid out in sequence, so you feel confident moving forward. She has distilled all the pertinent information that would take forever to research on the Internet.”
Jeanne A. Jackson
Author, columnist, self-publisher
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Gold Award in the Nature category, 2015 National Indie Excellence Awards
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Silver Award in the Nature & Environment category, 2015 Benjamin Franklin Book Awards
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Bronze Award in the West – Pacific Best Regional Non-Fiction category, 2015 Independent Publishers Book Awards
"Lindsay is an invaluable resource to any self-publisher. Whether you are in the beginning stages first formulating a book idea, or if you are ready to begin printing and marketing your book, Lindsay is someone you want on your team. She provides valuable feedback and strategy in her individualized self-publishing plans. She is thorough, thoughtful, truly cares, and goes above and beyond for every writer she supports. I could not be more happy I hired Lindsay to guide me in my self-publishing journey!
Kelly Surette
Adaptive music teacher, performer
Author of Creative Miracles,
A Practitioner's Guide to Adaptive Music Instruction
Release date: Fall 2019
Introducing
Self-Publisher's Book Plan
The Complete Project Implementation Plan for Confidently Publishing Your High-Quality Book
I've taken everything that I've learned from my decades-long career in the printing and publishing business and channeled it into a comprehensive, step-by-step implementation program that not only teaches you how self-publishing works, but coaches you to create a tangible asset for your business: a successfully manufactured, high-quality book.
Self-Publisher's Book Plan isn't just a Training Program,
it's an Implementation Program.
Yes, you'll learn the strategies behind everything that you do, but more importantly, you'll have a step-by-step action plan that leaves nothing out and takes nothing for granted as you implement it.
The end result: A long-term ASSET for your business that makes it more visible and works for you 24-7, elevating all your products and services.
Self-Publisher's Book Plan...
1. Distills only the information you'll need to publish your book
There's no fluff or filler to the program, and no wasted hours watching videos. I've included only what you need for a successful outcome.
2. Shows you how to build a book budget using real numbers
When you learn to create a pro forma budget, you are taught where it's most important to spend your hard-earned money and how to save on non-essentials that look good, but do nothing to forward your progress.
3. Shows you how to contract outside help when you need it.
Publishing is a collaborative endeavor where you should rely on experts to perform some of the tasks. As an experienced publisher, I can point you to the best resources so you won't get derailed and you can feel confident in your continuing, forward progress.
So if you’re ready to finally publish your book while avoiding overwhelm, here's how I'll help you get there...
PRE-WORK
- A Lifestyle Assessment filled out by each client upfront is specifically geared to help you clarify your skills set, lifestyle choices, income requirements, and existing obligations to determine when and how fast you can get your manuscript to finished product. 20 MINUTES
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2-HOUR COACHING INTENSIVE
Here's how it works: Get on zoom with me for 2 hours to do a deep dive into your book project. We'll spend thirty minutes brainstorming and discussing your book through each of the Four Stages listed below.
The Coaching Intensive is conducted through high level, one-to one mentoring. Every book is different. Everyone owns a unique set of life experiences and has something to contribute to the collective. One-to-one mentoring leverages what you can do with the talents and skills that you bring to the table.
Your book deserves full attention to bring it to the level of a commercially printed product.
I'll draft a Full Report of my recommendations for your book based on our Pre-work Assessment and the 2-hour Coaching Intensive. The end result is a personalized Book Plan for you and your book.
The Book Plan forms the basis for Continuing Support, because it's all mapped out.
STAGE ONE
Find Your “Why” and Complete your Manuscript
Define and develop your motivations and objectives to self-publish so you can set measurable goals.
Research titles in your genre, choose book models to emulate, and learn how to develop your manuscript with the help of professional editors.
Highlights:
- Get charged up with purpose.
Familiarize yourself with the lead titles in your category and identify how yours is different or better. What does your book add to the genre? Is your book on-trend with any themes in popular culture? -
Choose book models you want to emulate.
It’s amazing how a well-written book can inform our own work. Read and study books in the same genre as yours as you outline and develop your manuscript in order to emulate professionally published works. Find writers you admire. Re-read books that influenced you, then try to find one that stands out among all the others as one you’d like to emulate. -
Learn how to hire professional editors.
Some authors like to work with an editor as they write their manuscript while others wait till they have a full draft. Regardless of your working style, even seasoned writers benefit from good editing—and that should be one of the most important steps every self-publisher includes in their Plan. -
Begin to map out a blueprint for your author platform
Assess where you stand professionally by writing your one-page author bio. Consider all the potential planks that will make up your platform: what business activities, products, web presence, articles, media contacts, videos, or speaking engagements can you add to your bio?
STAGE TWO
Analyze and plan what book products you will produce
First you will need to determine the right methods to produce your book. Whether you print your book in black-and-white—or whether the content requires full-color printing such as art and photography—how to achieve acceptable print quality at a price you can afford is the first critical decision for a self-publisher.
... And how to position your book into the various sales channels is
just as important.
Highlights:
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Benefits and Liabilities of Offset Lithography
vs POD (print on demand) technology
The volume of self-published books is growing thanks to new technologies, but where do you start? How do you bring all the pieces together to create and actually produce print books or e-books? These are just a few of the questions that self-publishers have.
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Understanding The Relationship between Printing Costs, Cover Price, and Sales Discounts
The most important figure to calculate when selling your books is how much money you make on a completed sale. The printing cost per book is only one element that figures in the transaction.The discount off the cover price is what determines how much money comes back to the publisher for each book sold through retail channels that are not your own.
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Working with Book Designers
Learn to interview book designers to create final digital files if you choose not to use the design services provided by a POD company.Don’t allow others to determine the look or the outcome of your book. Choosing an appropriate typeface for your subject matter makes a big difference in your book’s appearance.
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Book identifiers: where to get them—and when
Purchase an ISBN, Register your copyright, Understand BISAC categories and more...Don't let your book go out without these important identifiers.
STAGE THREE
Publish!
Select your printer and sign contracts with final service providers.
In Stage Two, you learned the difference in price, quality and distribution using offset lithography and POD technologies.
Now you'll make your final selection.
Highlights:
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Compare your top choices for printing companies through cost of goods, profit and loss equations, and royalty calculators.Use the specifications for your book to run the numbers through the royalty calculators provided on POD websites or to get quotes from offset litho shops
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Negotiate and sign contracts with freelancer designersYou want freelancers to do their best work for you, so get them as excited about your book as you are. Inspire them with your passion and belief and treat them with respect and fair play. Vet and sign contracts, which should be clearly written, with all roles, terms, and deadlines clearly specified.
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Select e-book conversion and distribution services to multiply the sales of your booksSelect a formatter and conversion service to get pricing, and get specs to submit your manuscript in a suitable condition for formatting and converting if the printer you’ve selected does not offer that service.
STAGE FOUR
Book Launch & Successful Marketing
Launch your book in-person and online, then continue to work on marketing activities that will give you immediate results. Consistently add sales and marketing items from your Action Plan.
Highlights:
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Spiff your author bio and create a digital media kit.You will use this media kit for most of your PR and marketing activities, so put time and effort into writing it and polishing the details. Make it as professional as possible.
- Ready, Set, Launch!
Presenting your new book to readers can be one of the most exciting events in your career. Launch with a bang and make it memorable. -
Get in front of readers to engage in public dialogue and to get feedback on your work through reading, speaking, and teaching.Make a list of potential venues to stage book talks, or to teach. You should know who your readers are and where to find them. Your book is not for everyone, so closely target your queries to get gigs.
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Build your own book website or blog.By building a blog-style website, you will be able to get your book and your profile displayed in the quickest way possible.
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Create pages on social media sites.
Create pages on a judicious selection of sites such as Facebook, LinkedIn, Twitter, Instagram, and YouTube, and link them to your website/blog to increase your visibility and spread your message.
MY PROMISE: To guide you in publishing your own nonfiction book using a customized plan exclusively for you and your book.
When you follow the plan we write together inside your personal Coaching Intensive, I can CONFIDENTLY GUARANTEE delivery of a high-quality book that meets the standards of professionally published books.
Frequently Asked Questions
What people ask before signing up for Self-Publisher's Book Plan...
Sure, but self-publishing is much more than uploading files to Amazon. While the barriers to self-publishing are relatively low, the barriers toward effective execution are fairly high. A successful outcome depends on respecting the work and developing your manuscript and book design with the help of professionals to reach the benchmarks of traditional publishing houses.
Thankfully, no! Because each book is different and each author brings varying skills to the table, one-to-one coaching effectively accelerates the process of completing your book. A two-hour Coaching Intensive zooms over best practices and SOP's in the publishing space so you can work without the delay of unnecessary research or having to pore over information that does not apply to your project.
One of the Bonuses for joining this offer is a members-only Facebook Group, especially for those moments when you'd like to have a sounding board for your questions. Can't locate information or the help that you need? There's always more support online where you can tap into the collective wisdom for a the duration of your project.
Not even the CEO of Random House can predict which books will sell well or win awards. If you have questions about your book idea, CONTACT ME for a discovery call. I will not let you publish a book that is not up to your potential or to professional publishing standards.
The most common answer: It Depends.
There are some expenses that I strongly recommend self-publishers take on, but others are optional, depending on how much time you have, how much you can afford, and your willingness to learn new things. My FREE GUIDE spells out all the essential costs required to get your book out into the marketplace, summarizing only the necessary expenses.
Bonus #1: Access to the Self-Publisher’s Book Plan Members-Only Facebook Group (moderated by Lindsay) for the duration of your project. Inside you’ll have the opportunity to interact with like-minded women writers, form partnerships, trade feedback, and get encouragement every step of the way.
Bonus #2: Comprehensive Resource Pages for Self-Publishers containing valuable references, referrals, and websites to education sites, best practices, and publishing contractors who can help you complete your book project.
Bonus #3: A Complete Glossary of printing and publishing terms so that you can understand and discuss your project with industry professionals.
My promise to you is to guide you in publishing your own nonfiction book using a personalized plan. When you follow the plan we write together inside your personal Coaching Intensive, I can confidently GUARANTEE you a high-quality book that meets the standards of professionally published books.
Refund Policy: Sorry, no refunds after the personalized 2-Hour Coaching Intensive has been completed. Coaching Intensive must be scheduled within 60 days of joining the Program.
Here’s what you’re getting when you enroll today:
